Privacy Policy

Effective date: October 26, 2026 · Replaces the policy dated 06/05/2026.

This Privacy Policy explains how LiVE iT FWD Coaching LLC ("LiVE iT FWD," "we," "us") collects, uses, shares and protects personal information when you visit liveitfwd.com or any of our pages, use our coaching app, or buy or join any of our programs, coaching, classes, events or online resources. It works together with our Terms of Service.

Contact

Meghan Hayes (Coach MegS), Owner/Founder · LiVE iT FWD Coaching LLC · Gretna, NE 68028 · Email: liveitfwd@gmail.com · Phone: 402.538.8410

Information we collect

Information you give us:

Contact details: name, email, phone, mailing address.
Health and wellness details: goals, health history, injuries and limitations, activity, nutrition and lifestyle habits, check-in answers, progress notes, and, if you choose to share them, progress photos and measurements.
Payment and billing details (card details are handled by our payment processors; we don't store full card numbers).
Messages, form answers, waivers and anything else you send us.

Information collected automatically: IP address, device and browser type, pages visited, referring site, and cookies or similar technologies (see Cookies below). Our coaching app may also record your workout logs and in-app activity.

How we use your information

To deliver and personalize your coaching, programs, workouts and nutrition guidance.
To process payments, billing and cancellations.
To communicate with you about your account, programs, purchases and events, and, with your consent, marketing.
To keep our services safe, prevent fraud, and meet legal, tax and accounting obligations.
To improve our website, programs and client experience, using aggregated or de-identified data where possible.

How we share information

We do not sell or rent your personal information. We share it only:

with service providers who help us run our business (below), under their own privacy and security obligations;
when required by law, or to protect the rights, safety or property of you, us or others;
in connection with a merger, sale or reorganization of our business (with notice where required);
with your consent or at your direction.

Tools we use

Coaching app: EverFit (workouts, check-ins, messaging, progress tracking).
Website, funnels, email, text messaging, booking and forms: TRM Engine (built on GoHighLevel), including GoHighLevel AI Studio for our websites.
Client records: other secure, reputable tools we use to keep intake forms, check-ins and program history organized.
Payments and bookkeeping: Stripe and QuickBooks (and occasionally Venmo).
Scheduling: TRM Engine.
Email and files: Google Workspace.
Analytics and advertising: Google Analytics, Google Tag Manager, Meta (Facebook) Pixel.
AI assistance: we use AI tools, such as Claude, to help draft programs, summaries and communications. Information shared with these tools is limited to what's needed, is not used to train public models where we can control that, and everything is reviewed by Coach MegS before it reaches you.
Call notes: meeting tools such as Fathom and Granola may record or transcribe calls so we can keep accurate coaching notes. We'll let you know when a call is being recorded, and you can ask us not to record.

Cookies and tracking

We use essential cookies to run the site, analytics cookies (such as Google Analytics) to understand how it's used, and advertising cookies (such as the Meta Pixel) to measure and show relevant ads. You can manage cookies in your browser settings and opt out of Google Analytics with Google's opt-out tool.

Text messages

If you give us your mobile number and agree to receive texts, we may send messages about your account, programs, classes, events and, with your consent, offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time or HELP for help. We do not share or sell mobile numbers or text-messaging consent with third parties for their marketing.

If you're a client: coaching depends on staying in communication. While you're an active client, we'll send messages about your program, check-ins, schedule and billing by text, email or our coaching app. Opting out of marketing won't stop these. If you opt out of texts, we'll reach you by email or in the app, so please keep at least one way to contact you active.

Health and wellness information

The health details you share help us coach you safely. We use them only to deliver your coaching, keep you safe and meet legal duties. Only Coach MegS and anyone directly supporting your coaching can see them. We never sell them, and we never use them (including progress photos or results) in advertising or marketing without your written permission. We are a coaching business, not a healthcare provider, so HIPAA generally does not apply to us, but we treat this information with the same care.

How long we keep information

Client records and coaching notes: while you're a client and for 7 years after.
Billing and transaction records: 7 years (tax and accounting).
Marketing consent and unsubscribe records: kept so we can honor your choices.
Website analytics: up to 24 months; de-identified data may be kept longer.

Where data is stored and how we protect it

Your information is stored and processed in the United States and Canada by us and our service providers. We use reasonable safeguards, including access controls, encrypted connections (HTTPS) and secure, reputable platforms. No system is 100% secure, so we can't guarantee absolute security.

Your rights and choices

You can ask to see, correct, download or delete your personal information, withdraw consent, or stop marketing at any time (use the unsubscribe link, reply STOP to texts, or contact us). Depending on where you live (for example, California, other states with consumer privacy laws, or the EU), you may have additional rights. Email liveitfwd@gmail.com or call 402.538.8410; we'll verify your request and respond within the time the law requires (up to 45 days). Some records must be kept for legal or tax reasons even after a deletion request.

Children

Our services are for adults 18 and older. We don't knowingly collect information from children under 13. If we learn we have, we'll delete it.

Changes to this policy

We may update this policy. We'll post the new version here with a new effective date and, for material changes, email active clients.

Contact us

LiVE iT FWD Coaching LLC · Meghan Hayes (Coach MegS) · Gretna, NE 68028 · liveitfwd@gmail.com · 402.538.8410